B2B Lead Generation Agency
Updated: 5 October 2026
Newlead is a done-for-you B2B lead generation agency for companies selling in the US, UK and Europe. We run outbound by cold email, not ads or SEO. We build a verified list of decision-makers, send from dedicated sending domains and inboxes, handle every reply and deliver each interested lead to your Slack with name, company, email and phone.
Your team spends its time on people who replied with interest, while we handle the list, the sending and the replies.
Book a 30 minute discovery callWhat is included
A verified lead list
Decision-makers who fit your ICP, with verified work emails and phone numbers where available.
Dedicated sending setup
Dedicated sending domains and inboxes, separate from your main domain, warmed up and kept at low volume.
Copy written for your buyers
We write the emails and the sequence for your audience and market.
Every reply handled
Our team handles the replies, so your sales team doesn't have to work the inbox.
Interested leads in Slack
Each interested lead is posted to your Slack with name, company, email and phone number.
Optional meeting booking
We can also book meetings into your calendar as an add-on. Delivered leads stay the core.
How it works
Agree who to target
We define your target market and ideal customer profile together with you.
Build and verify the list
We find the decision-makers, verify their work emails and add phone numbers where available.
Warm up the sending setup
New sending domains and inboxes warm up for 14 days before the first emails go out.
Write and test the copy
We write a 4-email sequence and test several variants against each other.
Run the campaign
The plain-text sequence runs over about three weeks per contact. Our team handles every reply.
Leads land in your Slack
Every interested lead arrives with name, company, email and phone, ready for your team.
What results look like
These numbers come from Newlead's own outbound, the campaigns we run to win our own clients, not from client campaigns. Across 24 campaigns we sent 371,590 emails to 143,319 unique decision-makers. Of those people, 1.89% replied (auto-replies excluded), and 0.62% of the emails bounced. We logged one opportunity, a reply positive enough to become a sales conversation, per 202 people contacted. Full data: cold email benchmarks for 2026.
5.33% reply rate across 421,456 people contacted for 33 clients in 2026, 55% above the 3.43% industry average (source: Instantly 2026 Cold Email Benchmark Report). We only count real human replies, not out-of-office. Our planning numbers for small and mid-market companies are 40 to 50 people contacted per opportunity in the Nordics, about 100 in the UK and 280 to 370 in the US. Copy matters too: in one A/B test, the stronger first email got a 0.67% reply rate against 0.25%, a 2.6x difference.
Use this as a sense of scale, not a forecast. Your results depend on your market, list size and offer. We don't track opens, so we judge campaigns on replies and interested leads.
Client campaigns. From January to September 2026, the campaigns we ran for 33 clients contacted 421,456 people. 5.33% reply rate across 421,456 people contacted for 33 clients in 2026, 55% above the 3.43% industry average (source: Instantly 2026 Cold Email Benchmark Report). We only count real human replies, not out-of-office. One client, Luca, a Swedish accounting and finance partner, got 249 leads from about 48,900 cold emails between June 2025 and June 2026, and those leads brought about $685,000 in revenue. That is one client's result, not a forecast. Read the Luca case study.
What does a typical setup look like?
We publish our setup so you can compare it with any agency. A typical example:
| Part of the setup | Typical example |
|---|---|
| Sending domains | 4-6, separate from your main domain |
| Inboxes | 100-250 |
| Emails per inbox per day | About 4 |
| Warm-up before the first emails | 14 days |
| Email format | Plain text, no tracking |
| Sequence | 4 emails over about three weeks |
| Lead list | Up to 10,000 contacts |
Low volume per inbox protects deliverability, and no cold email goes out from your main domain. More on the sending side on our cold email agency page, and the full program under outbound lead generation services.
What does a delivered lead look like?
When someone replies with interest, we post the lead in your Slack:
Example, placeholder values
New interested lead
Name: [First and last name]
Company: [Company name]
Email: [name@company.com]
Phone: [Phone number]
Your team takes it from there by phone or email. Prefer booked meetings? Add our B2B appointment setting services on top.
How does Newlead compare with the alternatives?
How done-for-you cold email compares with the other common options:
| Option | Who does the work | Cost and time to start | Main catch |
|---|---|---|---|
| Newlead | We build the list, write the copy, send and handle replies. | Scoped on the discovery call. Sending starts after 14 days of warm-up. | Cold email only. Results depend on your market, list and offer. |
| In-house SDR | Your hire, plus tools, data and management. | Median on-target earnings of $80K a year and a 3.0-month ramp (Bridge Group, 2025). | Median attrition of 40%, promotions included, and an average tenure of 1.9 years (same report). |
| Other agencies | Varies: email, calls, LinkedIn or a mix. | Retainer, per lead or per meeting. See what B2B lead generation costs. | Ask how many emails each inbox sends per day, who answers replies and what counts as a lead. |
| LinkedIn outreach | Someone on your team, one profile at a time. | Mainly that person's daily time. | Hard to run at email volume. We don't offer it. |
| Paid ads | You or an ad agency. | Google Ads averaged $70.11 per lead in the US (WordStream, 2025). | Search ads only reach people already looking. An ad lead is often a form fill, not a reply. |
Figures checked 3 October 2026.
Cold email reaches named decision-makers who may not be looking yet, without a new hire. Go deeper with in-house vs agency lead generation, cold email vs LinkedIn outreach, cold email vs paid ads and how to choose a B2B lead generation agency.
Which industries do you have experience with?
Niches we have experience with, each linked to its lead generation page. We don't name clients without their approval.
- Accounting and CPA firms and bookkeeping firms in the US and Sweden
- Fractional CFO firms
- Financial advisors and wealth management firms
- SaaS companies
- Law firms
- Consulting and advisory firms
- Manufacturing and export
- Property services
In our own outbound we have contacted 33,348 accounting firms across three markets (see our cold email benchmarks), so we know how crowded those inboxes are. Browse all industries or the hub for B2B lead generation for financial services firms.
Which markets do you cover?
The US and the UK are our priority markets, run in English. Sweden is our home market, run in Swedish, and we also have clients in Canada and the rest of Europe. More on our lead generation agency for US B2B companies and our B2B lead generation agency for UK companies pages.
Is B2B cold email allowed where you sell?
- US. CAN-SPAM covers B2B email but requires no prior consent. Every email must follow the FTC's rules, such as honest headers and subject lines, a postal address and a working opt-out (FTC).
- UK. Under PECR, limited companies and LLPs can be emailed without consent, but sole traders and some partnerships count as individuals and need consent or a soft opt-in. UK GDPR still applies to named contacts (ICO).
- EU. Each member state sets its own rules for email to companies (ePrivacy Directive), and GDPR applies to named contacts (GDPR).
Rules last checked 3 October 2026. The ICO says its B2B guidance is under review after the Data (Use and Access) Act 2025. Not legal advice. More in is cold email legal.
Can we own the outbound system instead?
Yes. With our one-time implementation, we build the outbound system and you own it. It suits teams with someone to run campaigns day to day, and the build is scoped on the discovery call.
Who is behind Newlead?
Newlead AB is a Swedish company based in Eskilstuna, Sweden. Max Erikstedt (CEO) and Vishal Vyas are the co-founders. Read our reviews on Trustpilot.
What this costs
We don't publish prices. The scope depends on your market, how many decision-makers fit your ICP, the volume you need and whether you add meeting booking.
We set it with you on the 30 minute discovery call, and the one-time implementation is scoped the same way.
For market price ranges with sources, read what B2B lead generation costs. If you are comparing with a hire, count the full cost of an in-house SDR: salary, tools, data, management and ramp time.
Who this is for
- You sell B2B in the US, the UK, Sweden or elsewhere in Europe.
- You can name your buyer: the company type and the job title that decides.
- You sell mainly to small and mid-sized companies.
- You want interested leads to call without hiring, training and managing an SDR.
- Someone on your team can follow up on new leads quickly.
Who this is not for
- You mainly sell to large US enterprises, where cold email is a hard channel.
- You want cold calling, LinkedIn outreach or ads. We run cold email only.
- Nobody on your team can follow up on new leads within a day or two.
- You are still working out what you sell or who buys it.
Common questions
How many leads will we get per month?
It depends on your market, how many decision-makers fit your ICP and how strong your offer is. On the discovery call we look at your market and list size and give you a realistic picture before anything starts.
How long until the first leads come in?
Leads can start coming in once sending begins, after 14 days of warm-up for the new domains and inboxes. Replies can come from the first email, and each contact gets the 4-email sequence over about three weeks. How many replies become interested leads depends on your market and offer.
Will cold email hurt our main domain?
No. The cold emails never go out from your main domain. We send from dedicated sending domains and inboxes, separate from your main domain, warm them up for 14 days and keep each inbox at about 4 plain-text emails a day. Your everyday email stays out of the campaigns.
Who writes the emails and who answers the replies?
We do both. We write the copy and the 4-email sequence for your audience and test several variants against each other. Our team handles every reply and passes each interested lead to your Slack with name, company, email and phone. Your team takes it from there.
Is B2B cold email legal in the US, UK and Europe?
Yes in the US and the UK when you follow the rules, and in the EU it depends on the country. In the US, CAN-SPAM needs no prior consent but requires honest headers and subject lines, a postal address and a working opt-out, among other rules. In the UK, limited companies and LLPs can be emailed without consent, while sole traders need it.
What do you need from us?
Three things: input on who you sell to and what you offer, a Slack channel where we post the leads, and someone on your team who follows up quickly. Everything else is on us, from the list and the sending setup to the copy and the replies.
How much does Newlead cost?
It depends on your market, volume and setup, so we scope it on a 30 minute discovery call instead of publishing a price list. If you want to compare first, our guide to what B2B lead generation costs covers market price ranges with sources.
Let's see if this fits your ICP
Thirty minutes. We will run the outbound maths for your market and tell you straight.
Book a 30 minute discovery call