Your outbound system that delivers qualified leads.

    Newlead is a done-for-you B2B outbound agency. We build a verified list of decision-makers, run cold email from dedicated domains and inboxes, and handle every reply. Each interested lead lands in your Slack with name, company, email and phone. Built for B2B companies selling in the US, UK, Canada, Sweden and the rest of Europe.

    Erik S.
    Leyla B.
    Simon H.
    Johan S.
    Karin S.
    Read our reviews on Trustpilot

    Working with B2B teams in the US, UK, Canada, Sweden and the rest of Europe

    Interested leads in your Slack
    Dedicated sending domains
    Every reply handled for you

    We map your ICP, show you the numbers and tell you straight if outbound is worth it for you.

    How Newlead delivers qualified B2B leads

    Newlead builds and runs the full outbound engine for B2B teams in the US, UK, Canada, Sweden and the rest of Europe. You bring the offer. We define the ICP, build and verify the lead list, set up dedicated sending domains and warmed-up inboxes, write and test the copy, and handle every reply. When a prospect is interested, the lead lands in your Slack with name, company, email and phone.

    Trusted by B2B teams in Sweden, the US, the UK and the rest of Europe

    Real people building predictable pipelines

    Kiwi Redovisning & Konsult logo
    1031X logo
    ESG Fire logo
    AG Advokat logo
    Me logo
    GTX Finance logo
    EMW STAX logo
    Retention For Brands logo
    Visionmate logo
    Luca logo
    Kayori logo
    Crantech logo
    Kiwi Redovisning & Konsult logo
    1031X logo
    ESG Fire logo
    AG Advokat logo
    Me logo
    GTX Finance logo
    EMW STAX logo
    Retention For Brands logo
    Visionmate logo
    Luca logo
    Kayori logo
    Crantech logo
    Kiwi Redovisning & Konsult logo
    1031X logo
    ESG Fire logo
    AG Advokat logo
    Me logo
    GTX Finance logo
    EMW STAX logo
    Retention For Brands logo
    Visionmate logo
    Luca logo
    Kayori logo
    Crantech logo
    "Working with Newlead has been incredibly smooth. Everything just runs by itself. And I'd tell anyone considering it: try it, you'll change your mind."
    Simon Hoof, Co-founder and CEO at Luca
    Simon Hoof
    Co-founder and CEO at Luca

    Client case: Luca got 249 leads from cold email in 12 months, and those leads brought about $685,000 in revenue. Read the Luca case study

    How It Works

    The same five steps you just saw in the video, running every working day.

    01

    Define who actually buys.

    Industry, company size, the trigger that makes them ready, and the exact role that signs.

    02

    Build and verify the list.

    We build the list from your ICP, enrich it and verify every email address before it is used.

    03

    Set up the sending infrastructure.

    Separate domains and warmed-up inboxes, each sending about 4 emails a day. Your main domain never sends cold email.

    04

    Write copy that reads human.

    Short plain-text emails, with several variants tested against each other.

    05

    Deliver every lead to you.

    When someone replies with interest, our team posts the lead in your Slack with name, company, email and phone.

    Services, markets and industries

    One core service: done-for-you cold email that delivers interested leads. Pick the page that matches how you sell, where you sell and who you sell to.

    Results from real campaigns

    Totals from the campaigns we ran for our clients in 2026, with no client named. Full tables in our cold email benchmarks 2026.

    5.33%

    of the 421,456 people we contacted for 33 clients replied, January to September 2026

    9.39%

    replied in Sweden, against 1.66% in the US. The market matters most.

    0.50%

    bounce rate across 1,139,931 emails sent for clients

    Our own outbound, the campaigns we run to win clients for ourselves: 371,590 emails to 143,319 decision-makers, a 1.89% reply rate and a 0.62% bounce rate.

    Lead Hand-Off

    New leads land in your Slack

    Every interested lead is posted to your Slack with name, company, email and phone, ready for you to follow up.

    Today
    Newlead logo
    Newlead Lead Delivery
    9:14 AM
    🏆New Lead

    Name: Sarah M.

    Company: Apex Solutions

    Email: sarah.m@apex••••••.com

    Phone: ••• ••• ••42

    ✅ 1
    Newlead logo
    Newlead Lead Delivery
    11:37 AM
    🏆New Lead

    Name: James R.

    Company: Horizon Capital

    Email: j.r@horizon••••••.com

    Phone: ••• ••• ••18

    ✅ 1
    Newlead logo
    Newlead Lead Delivery
    2:51 PM
    🏆New Lead

    Name: Emily K.

    Company: Stratton Group

    Email: e.k@stratton••••••.com

    Phone: ••• ••• ••63

    ✅ 1

    Illustration. The names and companies are made up.

    What You Get

    Done-for-you cold email for B2B companies, from the list to the lead in your Slack

    ICP + List Building

    We define your ideal customers with you and build a list of decision-makers with verified work emails.

    Copy for Each Segment

    Plain-text emails written for each audience, with several variants tested against each other.

    Reply Handling + Qualification

    Our team answers every reply and passes on the genuine opportunities.

    Lead Hand-Off

    Interested leads delivered straight to your Slack with name, company, email and phone.

    Reporting & Optimization

    Copy tested and improved as replies come in, plus a monthly report with campaign statistics if you want one.

    Deliverability & Opt-Outs

    Separate sending domains, about 4 emails per inbox per day, and a blocklist so anyone who opts out is never contacted again.

    Instantly Certified Expert badge

    Newlead is an Instantly Certified Expert. Instantly is the sending platform we use for our own outbound and for the campaigns we run for clients.

    Pricing

    Custom retainer packages tailored to your specific business needs

    We work on retainer agreements, with pricing customized for each client based on your target market, volume, and specific goals. No one-size-fits-all packages, just a tailored solution built around your needs and budget.

    Flexible Engagement

    Three months minimum, then month to month or longer

    Clear KPIs

    Defined metrics for lead quality

    Volume-Based

    Pricing scales with your target market size

    Full Transparency

    A monthly report with campaign statistics, if you want one

    Monthly Retainer
    Predictable, consistent pricing
    Three-Month Start
    Then month to month, or longer if you prefer
    ROI Focused
    We win when you win

    FAQ

    Straight answers about working with Newlead

    What does Newlead do?

    Newlead runs done-for-you cold email for B2B companies. We build a verified list of decision-makers, send from dedicated domains and inboxes, and our team handles every reply. Each interested lead lands in your Slack with name, company, email and phone. Booking meetings into your calendar is an optional add-on.

    How fast do we get the first leads?

    Sending starts once new domains and inboxes have warmed up, which takes 14 days. Each contact then gets four emails over about three weeks. In our own outbound, 60% of replies came from the first email, so interested leads can arrive soon after launch. Volume depends on your market, list and offer.

    What counts as a qualified lead?

    A lead counts when three things are true: the person fits your ICP criteria, they have shown interest in your service in writing, and they have the authority or influence to make buying decisions. Each one reaches your Slack with name, company, email and phone.

    Which markets and languages do you cover?

    The US and the UK in English, and Sweden in Swedish. Today we have clients in the US, the UK, Canada, Sweden and the rest of Europe.

    Will cold email hurt our main domain?

    No. Every email goes out from dedicated sending domains and inboxes, separate from your main domain. They are warmed up before real volume and send about 4 plain-text emails per inbox per day, so your everyday email keeps its own reputation.

    How do you handle deliverability and compliance?

    We verify every address before it enters a sequence, send plain text without tracking from authenticated, warmed domains and keep volume low per inbox. We follow GDPR and CAN-SPAM. In our own outbound the bounce rate was 0.62% across 371,590 emails.

    How does pricing work?

    We work on monthly retainers, priced on your target market, volume and goals, for at least three months and then month to month, or on a longer agreement if you prefer. We don't publish a price list, so we scope it with you on a 30 minute discovery call. Our guide to what B2B lead generation costs shows market price ranges with sources.

    About Newlead

    Outbound built for compounding growth

    We help accounting firms, consultants, SaaS, and B2B companies turn outbound into a predictable revenue channel.

    Jan 2025
    Founded in Eskilstuna, Sweden
    5
    Markets with clients: US, UK, Canada, Sweden, rest of Europe
    371,590
    Emails in our published outbound data
    100%
    Done-for-you service
    Max Erikstedt and Vishal Vyas, co-founders of Newlead

    Max Erikstedt & Vishal Vyas

    Co-founders of Newlead

    "Outbound isn't about volume. It's about precision, persistence, and continuous optimization. That's how you build a system that compounds."

    Newlead builds predictable outbound for B2B teams. We combine precise data, crisp messaging, and disciplined inbox management to deliver qualified leads from real buyers, not vanity metrics.

    01
    Precise data

    Hand-curated lists of decision-makers that match your ICP, no scraped junk.

    02
    Crisp messaging

    Copy that sounds human, speaks to pain, and earns the reply.

    03
    Disciplined execution

    Daily inbox management, A/B testing, and continuous optimization.

    Meet the Team

    The people behind your outbound success

    Max Erikstedt, Co-Founder & CEO

    Max Erikstedt

    Co-Founder & CEO

    Vishal Vyas, Co-Founder

    Vishal Vyas

    Co-Founder

    Danielle Lynx Adriano, Inbox Manager

    Danielle Lynx Adriano

    Inbox Manager

    Susanne Lindblad Fröding, Customer Success Manager

    Susanne Lindblad Fröding

    Customer Success Manager

    Ready to fill your pipeline with qualified leads?

    Book a 30-minute discovery call to discuss your outbound goals and see if we're a fit.

    Prefer to discuss via email first?

    No Sales Pressure

    An honest conversation about your goals and challenges

    Clear Next Steps

    Walk away with actionable insights, whether we work together or not

    Fast Follow-Up

    If it's a fit, we'll have a custom plan ready within 48 hours

    Get in Touch

    Have questions? Send us a message and we'll respond within 24 hours.

    We respect your privacy. Your information will never be shared with third parties.

    Trustpilot

    Rated Excellent on Trustpilot

    "Extremely professional and deliver real results. Max is incredibly skilled and attentive to the clients' needs and industry."

    Filip Erhardt

    CEO, ESGFIRE

    "Newlead has delivered exceptional results from the moment we partnered with them as a vendor. Everything they presented and promised has been executed with a level of excellence that truly stands out. At 1031X, we see this as a long-term partnership and attribute a meaningful part of our company's growth to their support, effort, and expertise. We highly recommend Newlead to any business looking to elevate their marketing strategy and expand their national presence."

    Nicole Frade

    Head of Growth & Innovation, 1031X

    "Class guys! We've been working with Newlead for a while now & they've been exceeding our expectations since day one. Would recommend to any company who's looking for durable B2B lead generation solutions."

    Robin Krekels

    Founder, CloverLeads

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