Last updated: 10/5/2026
1. Introduction
Newlead AB ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or use our services.
2. Information We Collect
We collect and process the following types of information:
- Contact Information: Name, email address, company name, phone number
- Business Information: Company details, website, industry, role
- Usage Data: IP address, browser type, pages visited, time spent on site
- Communication Data: Messages sent through contact forms, email correspondence
3. How We Use Your Information
We use your information to:
- Provide and improve our outbound marketing services
- Respond to inquiries and schedule discovery calls
- Send service updates and marketing communications (with your consent)
- Analyze website usage and improve user experience
- Comply with legal obligations
4. Legal Basis for Processing (GDPR)
We process your personal data under the following legal bases:
- Consent: You have given clear consent for specific processing activities
- Legitimate Interests: Processing is necessary for our legitimate business interests
- Contractual Necessity: Processing is necessary to fulfill a contract with you
5. Data Sharing and Third Parties
We do not sell your personal data. We may share your information with trusted service providers who assist us in operating our business, such as:
- Calendly (scheduling)
- Email service providers
- Analytics platforms (Google Analytics, etc.)
- Advertising platforms (Meta and LinkedIn), which receive website activity such as pages viewed, a form submission or a booking, and cookie identifiers, so we can measure ad results and show relevant ads. This happens only if you accept cookies, and you can withdraw your consent at any time by declining cookies or clearing them in your browser.
6. Your Rights
Under GDPR and other data protection laws, you have the right to:
- Access your personal data
- Rectify inaccurate data
- Request deletion of your data
- Object to processing
- Data portability
- Withdraw consent at any time
7. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law.
9. Contact Us
For questions about this privacy policy or to exercise your rights, please contact us at:
Email: privacy@newlead.io