About Newlead

Newlead AB is a done-for-you B2B outbound agency based in Eskilstuna, Sweden, run by Max Erikstedt and Vishal Vyas. We run cold email for B2B companies and deliver every interested lead to the client's Slack with name, company, email and phone. Our clients are in the US, the UK, Canada, Sweden and the rest of Europe.

Who is behind Newlead?

Max Erikstedt is co-founder and CEO. He runs Newlead with Vishal Vyas and writes the guides in our resources. Co-founder Vishal Vyas is based in London and takes sales calls with international clients. Danielle Lynx Adriano manages the inboxes and replies, and Susanne Lindblad Fröding looks after our clients.

We are a Swedish company with no offices abroad. Campaigns run on dedicated sending domains, our team handles the replies and leads arrive in Slack, so where a client sits does not change the work.

What we actually do

We run the whole outbound process so the client does not have to: ICP definition, list building and verification, sending infrastructure and domain warming, copy and testing, inbox management, and qualification before a lead is delivered. Clients see interested leads in Slack. If they prefer, we also book the meeting into their calendar.

Prefer to own it? With our one-time implementation, we build the outbound system and you own it. More on the service: B2B lead generation agency and cold email agency.

Why we publish our own numbers

Most agencies in this category will not show you a single figure from their own campaigns. We publish ours. Our benchmark report covers 371,590 emails to 143,319 decision-makers across 24 campaigns, broken out by industry and by market, including the segments where our results were bad. It is our own prospecting, not client data, which is why we can show all of it.

Who we work with

Accounting, CPA and bookkeeping firms in the US and Sweden, fractional CFOs, financial advisors and wealth managers, SaaS companies, law firms, consulting and advisory firms, manufacturing and export companies, and property services. Clients are in the US, the UK, Canada, Sweden and the rest of Europe, and we run campaigns in English and Swedish. See all industries.

Who we are not right for

Companies that are pre-product or pre-revenue, deal sizes under $2,000, teams that want raw contact lists rather than qualified leads, and anyone who needs results inside 30 days. Enterprise-only ICPs are also a poor fit, and our own data says why: US enterprise accounting took 2,518 leads contacted per opportunity, roughly twelve times our portfolio average.