Press & Media Kit
Everything journalists, podcasters, and partners need to write about or interview Newlead.
Company facts
Founded
2024
Headquarters
Eskilstuna, Sweden
Markets served
US, UK, Canada, Sweden and the rest of Europe
Specialization
Cold email for B2B: accounting, finance, SaaS, law and consulting
What clients get
Interested leads in their Slack
Co-founders
Max Erikstedt (CEO) and Vishal Vyas (London)
Boilerplate
Newlead AB is a done-for-you B2B outbound agency. It runs cold email for B2B companies, handles every reply and delivers each interested lead to the client's Slack with name, company, email and phone. Booking meetings into the client's calendar is available as an add-on. Newlead was founded in 2024 by Max Erikstedt and Vishal Vyas and is based in Eskilstuna, Sweden, with clients in the US, the UK, Canada, Sweden and the rest of Europe.
Founder quotes (free to use)
On the death of spray-and-pray cold email
"Volume-based outbound is dead. In 2026, the only outbound that works is surgical: a 500-2,000 person ICP, owned sending infrastructure, and human qualification before any meeting hits the calendar."
Max Erikstedt and Vishal Vyas, Newlead co-founders
On why B2B teams underperform on pipeline
"Most B2B teams under-supply their reps with qualified leads, not unqualified ones. The fix isn't more lists, it's tighter ICP and better messaging."
Max Erikstedt and Vishal Vyas, Newlead co-founders
Available for interview
Max Erikstedt and Vishal Vyas take journalist, podcast and analyst requests. Topics we speak on: outbound lead generation, B2B pipeline, cold email deliverability, agency economics, and SaaS go-to-market.
max@newlead.io